Use digital signage and kiosks to reduce perceived wait times and keep customers informed about your products and services
In an effort to win new customers and convince existing ones to use more services, many banks are turning to digital signs and kiosks as a way to improve the banking experience and communicate better with customers. Here are some popular applications for banking:
Waiting Area Displays: While customers are waiting in line for tellers or elsewhere in the bank, digital signs can serve as dynamic bank message boards, delivering compelling messages about current rates and the benefits of signing up for new products and services. In some cases, the bank messaging is placed alongside live TV and news feeds, ensuring that the content remains interesting and up-to-date.
Product Information and Transactional Kiosks: Using a touch screen system, customers can browse for available products, see how interest rates and terms might affect their mortgage payments, and more. By educating customers with a bank kiosk, they are more likely to sign up for higher-margin services and expand their relationship with the bank or credit union. Self-service banking kiosks can also serve transactional functions, such as handling name and address changes or letting customers apply for a credit card account, mortgage, or other loan.